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From Broadway Bars to Big Stages: Why I Built a Patented Operating System for Live Music

by Dallas Jackson   Posted on January 28, 2026 at 7:00 am

In 2019, when I first stepped into the music space in Nashville, I was not trying to disrupt anything. I was trying to help. I spent countless nights in honky-tonks on Broadway, neighborhood bars, and small venues growing up watching incredibly talented artists do what they love while carrying far more risk than most people realize. What stood out was not just the talent, but how fragmented everything around live music felt. Artists were expected to perform, promote, sell merch, engage fans, manage payments, track royalties, coordinate bookings, and somehow make sense of it all. Too often, ...

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